Philanthropy
Reaching out for the design community's help to find a creative way to raise both money and awareness, they initiated the first of what has become the innovative fund-raising "Love" series.

In 2006, Nasir and Nargis Kassamali decided that it was time to take a stand against cancer, one of the leading causes of death in the world and a disease that had also personally touched their lives. Reaching out for the design community's help to find a creative way to raise both money and awareness, they initiated the first of what has become the innovative fund-raising "Love" series.

For the first project, PuppyLove, the Kassamalis asked 36 designers including luminaries such as Piero Lissoni, Marcel Wanders, the Bouroullec brothers and many others to adorn Eero Aarnio's three-dimensional white plastic puppies. The amazingly inspired results of this effort were then auctioned, and successfully raised $450,000 for the University of Miami Sylvester's Comprehensive Cancer Center.

In 2008, Luminaire continued its mission by hosting PaperLove. This time calling upon designers, architects and artists to employ paper as the central medium, their one-of-a-kind, imaginative works raised over a quarter of a million dollars with the funds again going directly to support cancer research at UM Sylvester. The Kassamalis continue their tireless efforts in the fight against this disease and look forward to future partnerships, which will again utilize innovative design in the quest to find a cure.

The considered decision to lend support to a cancer center in Miami reflects the Kassamali's sincere dedication to give back to their community, and their generosity also extends to local cultural institutions, including support of Miami's Wolfsonian-FIU, and in Chicago, both the Art Insitute and the Museum of Contemporary Art.